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Strategic Marketing Article - Getting vocal on the web
5th April 2004

- use a voiceover to personalise your website and increase sales

Some people find computers threatening. The very presence of a screen in the room gives them the shivers. Now, it's partly because the thing reminds them of work that still needs doing, or of hours spent in its company when the world carries on outside. And it's partly the look of it - this big, gaping mouth that lurks there in the corner, waiting for a feed.
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